Taiwan Excellence Award-Winning Brands Featured at AUTOMATE 2025 Express Optimism for Ongoing Collaboration With U.S. Companies

The 15 advanced technology, award-winning companies selected by Taiwan Excellence to showcase their innovative products and services in May at AUTOMATE 2025 were openly optimistic about increasing business and partnerships in the U.S. – as reported by brand representatives.

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Presenters and special guests at Taiwan Excellence Product Launch at AUTOMATE 2025, from left to right, Francine Chu, TECHMAN ROBOT; Otis Siah, SYNTEC Group; Effie Huang, Taiwan Trade Center, Chicago; Pavan Muzumdar, Automation Alley; Dennis Yen-Feng Lei and Mingya Lin of Taipei Economic and Cultural Office in Chicago; Nephel Lo, Touché Solutions; Doug Kiernan, TOYO ROBOT; and Andy Grossmeier; HIWIN. (Logo and images courtesy of Taiwan Excellence)

Participating in AUTOMATE 2025, the global automation show held this year in Detroit, was a first for Taiwan Excellence, an annual award program for innovative Taiwanese products, incorporating the theme of “Advancing Robotics with Taiwanese Precision.”

“Several of the companies featured by Taiwan Excellence also had booths at this year’s show,” shared Dennis Yen-Feng Lei, director general of the Taipei Economic and Cultural Office of Chicago. “This demonstrates the strong and enduring partnerships between Taiwan and the United States in helping strengthen domestic manufacturing through smart, AI-integrated robotic solutions.”

Taiwan Excellence was also grateful to receive a warm welcome to Detroit from Automation Alley COO Pavan Muzumdar, who spoke at its Product Launch during the AUTOMATE show.

“The opportunities for collaboration between Taiwan and Michigan are not only exciting – they are essential,” said Muzumdar. He further described that Michigan’s legacy in manufacturing and its growing strength in Industry 4.0 technologies, shares that same spirit of innovation and reinvention with Taiwan.

Top Taiwanese brands in robots and AIoT showcased smart manufacturing solutions, including cobots with AI and embedded vision system, high-sensitivity safety skin for robots, precision components, and Industrial computer/ICT control system for automation. Their solutions also demonstrated Taiwan’s strength in advancing robotics, motion control, and intelligent automation tailored for high-efficiency industrial applications.

Brands exhibited included: AAEON, APLEX, FATEK, HIWIN, JUMBO LASER, LEANTEC, MiTAC, NOVAKON, PLANET, SYNTEC, TBI MOTION, TECHMAN ROBOT, TOUCHÉ SOLUTIONS, TOYO ROBOT and TRANSCEND.

AUTOMATE attendees described that they were interested in the products being offered and the information was helpful for their companies to consider further business cooperation. Buyers from local manufacturing facilities in the automotive and aerospace industries inquired specifically to seek cooperation on optimizing production processes.

For more information, and a full list of the Taiwan Excellence award winning brands at AUTOMATE 2025, visit TaiwanExcellenceAutoUSA.org.

About Taiwan Excellence

The Taiwan Excellence Awards were established in 1993 by Taiwan’s Ministry of Economic Affairs (MOEA) to recognize and celebrate the exceptional achievements of Taiwan’s most innovative products. Each year, eligible products go through a rigorous selection process that assesses their products based on four important factors: research and development, design, quality, and marketing with the key criterion of being Made in Taiwan. The Taiwan Excellence mark has gained global recognition as a prestigious symbol of quality and design, effectively showcasing Taiwan’s impressive product innovation. For more information, please visit www.taiwanexcellence.org/en.

The Taiwan Excellence Pavilion at AUTOMATE 2025 is organized by the Taiwan International Trade Administration (TITA) and the Taiwan External Trade Development Council (TAITRA).

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